Hyundai's Dynamic Engagement at Auto Expo 2023: A Captivating Experience for Over 20,000 Attendees

Goal

Hyundai, a prominent car manufacturer, aimed to make a lasting impact at Auto Expo 2023 by creating unique engagements that would capture the attention and enthusiasm of attendees. The goal was to showcase Hyundai's brand identity, innovation, and automotive excellence in a way that would resonate with the audience and leave a lasting impression.

Results :

Hyundai's participation at Auto Expo 2023 proved to be an instant success, thanks to the implementation of a Live Social Wall and an engaging game. The Live Social Wall acted as a hub for real-time social media interactions, displaying posts, comments, and images related to Hyundai and the event. Attendees were encouraged to engage with the wall by sharing their experiences and using event-specific hashtags, fostering a sense of community and excitement.

The engaging game designed by Hyundai further elevated the experience for attendees. It offered an interactive and entertaining way for visitors to learn about Hyundai's latest models, features, and advancements. The game not only showcased Hyundai's commitment to innovation but also created an atmosphere of friendly competition among participants.

These unique engagements succeeded in grabbing the attention of over 20,000 attendees, generating significant buzz and increasing Hyundai's brand visibility at the Auto Expo. By providing opportunities for active participation and fostering a sense of connection, Hyundai successfully enhanced its presence and established a positive brand perception among the audience.