UNLEASHING THE VANILLA FILLS CHALLENGE:EXPERIENTIALETC AND SUNFEAST DARK FANTASY ROCK EAST WEST COLLEGE, BANGLORE

Goal

The goal of the collaboration between ExperientialEtc and SunFeast Dark Fantasy was to introduce and promote the new Vanilla Fills variant in a unique and engaging way. The objective was to captivate the attention of youngsters and create a buzz around the product through an immersive campaign at East West College in Bangalore.

Solution:

To connect the promotion with the trend and develop a presence on a platform with a large audience, we used the gamic version of the AR Filter.

Result :

The collaboration between ExperientialEtc and SunFeast Dark Fantasy resulted in a resounding success at East West College in Bangalore. The introduction of the new Vanilla Fills variant was accompanied by an exciting rap song by Brodha V and captivating dance steps. The installation of a dancing kiosk added an element of fun and interactivity, garnering significant attention and interest from college students